JUST IN: Mission Accomplished’ Gutekunst’s Power Play Could Make—or Break—Jordan Love

This offseason, Green Bay Packers general manager Brian Gutekunst made headlines with a number of decisions that seem to be intended to help franchise quarterback Jordan Love. However, when the dust settles, some NFL fans are posing the pointed question: is Gutekunst’s goal a deeper one, or is this really just about supporting Love?

Gutekunst wasted little time in surrounding Love with pieces following a successful 2024 campaign in which he silenced many critics. The Packers spent draft money on a tight end who could catch passes, strengthened their offensive line, and recruited a seasoned wide out. At first glance, it appears like the front office is finally making a big investment in its young quarterback. In fact, Gutekunst called it “laying the groundwork for Jordan’s success.”

However, league insiders are dubious. “You don’t go this aggressive unless you’re trying to prove something — either to the fanbase, the locker room, or ownership,” an NFC official told Athlon Sports.

Gutekunst undoubtedly has a point to make. The GM was scrutinized for his contentious choice to let go of Aaron Rodgers and give the keys to Love. The pressure to deliver in 2025 is enormous, even though Love’s spectacular second half of 2024 subdued some of the clamor.

Gutekunst can now claim that Love has everything he needs because the team was constructed to play to his strengths, which include quicker receivers, a pass-friendly scheme, and a more nimble O-line.The message is clear: Jordan Love has the tools, the system, and the front office support to succeed; now, it’s up to him to deliver. For Packers fans, this may be the start of a championship window, but for Gutekunst, this may be about legacy — a calculated bet that, in one way or another, defines his era in Green Bay. If Love succeeds, Gutekunst looks like a genius; if Love fails, the blame falls squarely on the quarterback’s shoulders. Additionally, the issue of contract negotiations may be intended not only to improve performance but also to secure leverage — demonstrating commitment while subtly setting performance expectations.